JUNE | JULY
NEW PRODUCT ALERT
by Ashley Cline
Have you ever caught yourself at the store buying the biggest jugs of human shampoo you can find and blushing with embarrassment as you check out with four bottles of Pantene Pro V? Whether you are preparing for the pony model, trying to win the hack, or looking to move up in the confirmation class, your beloved equine needs to be sparkling clean and shining in the show ring, and that often means lots (and lots) of product.
Pampering your horse is a must, especially when it comes to looking beautiful all the time. Of course, horses love to roll in as much sand as they can find, creating the ongoing problem of repeat bathing during the week. Many of us horse owners have been using a plethora of human products on our horses thinking we are doing a great job of cleaning, but bathing your horse every day is not good for the skin, and it is known that human shampoos contain fragrance that can leave horses’ skin irritated.
Equifuse’s new horse hair care product “Clean, Finish, and Shine” (C.F.S,) is the latest horse shampoo on the market that solves the issues of repeated baths and dull coats. With a special shine additive that leaves the horse’s coat soft and shiny once dried, C.F.S. offers a feature that regular shampoos and soaps do not offer. One must remember: a dull coat in the show ring is unacceptable when competing on the A circuit.
Allyson Harrison of Equifuse rode and showed competitively in the children’s hunters, and later on the collegiate riding team while studying at Santa Clara University in San Jose, CA. While out riding one day with friend and now business partner Beki Starr, the two decided to start Equifuse.
“We envisioned a line that would solely focus on horses, and to emphasize this idea to our target market of equestrians, we started our company name with “’equi’, short for equine,” explains Harrison. “While researching synonyms for the word inspire, we came across ‘Infuse’ meaning to introduce, seep or soak. And with that, we chose the company name EquiFUSE.”
Equifuse products consist of natural ingredients that are safe for use on any equine. “I stand behind the products so truly and honestly,” Harrison adds. After all, she developed Equifuse for her very own horses. And Harrison made sure that horses of a different color would still produce a glimmering shine from C.F.S. The sweet smelling shampoo is designed to last with a concentrated-like formula that “foams like a car wash,” Harrison explains. With a foaming component, the palm made gel consistency of C.F.S. results in easier bathing and cleaning, and even getting the dreaded stains on white horses clean. It’s time to step away from the purple soap!
This product is truly revolutionary for show barns: fewer trips to the store, a sparkling shining horse, and a coat that is soft and irritation-free. Primp your horse with the proper cosmetics specifically made just for your special equine!
Before and after: Grey is beautiful, as evidenced by Equifuse model Pia.
Belgian Warmblood mare Azzura shines after her bath with Equifuse CFS
Clean. Finish. Shine.
“C.F.S.” by equiFUSE